But I’m pretty connected with the very real struggles of Australian musicians. “I did an audit of the last 20 tweets of a certain station and – no surprise – hardly any Australians mentioned – and even fewer women,” she seethed on Twitter, slamming the station for “…just roasting artists for having the audacity to age,” before concluding “I’m very out of touch with most trends in music. On Twitter, Jack Colwell claimed he couldn’t get his material heard on the station because he was already deemed Double J-ready at 25, while Ainslie Wills wrote, “As a female artist who stopped getting played on rotation when I hit my 30s, I finally feel seen.”Įmma Swift, the NSW-born country performer who enjoyed international success with last year’s ‘Blonde On The Tracks’, was similarly critical in her assessment of the Js in the wake of the tweet. Plus, a bunch of people who already don’t listen to triple j now will continue to not listen to triple j? Um, rightio then.īut when artists started sharing accounts of treatment at the hands of triple j that were at best head-scratching and at worst ageist, that was a different story. None of this grousing about the youth broadcaster is particularly new. READ MORE: triple j Music Director Nick Findlay on how the Hottest 100 is put together.
It’s a sentiment which a vast swathe of Australian music fans hold, although the exact moment that switch occurs does seem to depend heavily on when that person turned 25. You see it writ large every Hottest 100, when social media becomes awash with people declaring with weird, angry pride that they don’t even know who these artists are, before inaccurately insisting the problem is that triple j used to be good, man, but has now gotten shit. The pain has been lessened somewhat by the existence of the digital station Double J, where codgers like myself can hear new tracks by Screamfeeder and Custard and thus tell ourselves that we’re still hip and cool and not packing a child’s lunch before trying to beat the school drop-off traffic.īut the relationship between triple j and its youthful audience is an impossibly intimate one, and so it can end not with the mature, level-headed understanding that one’s relationship with music is strongly influenced by one’s own youth, but in a sense of deep and personal betrayal. But the tweet caught fire so rapidly because it touched on something very real: Any Australian who loves music and music culture at some point experiences a moment when they finally accept that triple j doesn’t cater to them any longer. For people not quite as professionally online as a social media manager – like, say, folks who have genuinely aged out of the youth radio station – the tweet came with no context and seemed needlessly provocative: a music-based “OK boomer” lobbed at everyone who didn’t know what a merci, mercy is.Īnd that would probably not have been too controversial a thing, because music is tribal and fanbases can delineate along demographic lines.
Me in public: My Headphones: response has been swift and brutal. Me in public My headphones /xMZ54Wi7U0- Bakari Sellers August 5, 2020 Me in public: My headphones: /ETHMZmD0w3- Sule' August 5, 2020 Me in public: My headphones: /6R2MUx7ko1- Montez? August 5, 2020 Me in public: My Headphones: /N0dOFViGaZ- Matthew A. Me in public: My headphones: /P7qVhIXwEt- key. The rapper looks extremely unimpressed by whatever's going on on the show, but if that isn't your "I'm listening to cool music" face then you're obviously lying. He appeared on an episode of the French prank show Le Pire Stagiaire (The Worst Intern) which is where the meme's still is from, though an AirPod has been photoshopped on his visible ear for the purpose of the joke. Now there's a meme showing that exact scenario with the help of French rapper Jnr Slice. We've all done it tried our best to look cool strutting down the street with our AirPods in (Just kidding - I don't own AirPods) pretending to be musical connoisseurs while secretly feeling grateful that there isn't a bubble visible above your head showing that you're actually listening to Britney Spears' Toxic for the third time in a row.
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