Seated at a focus group after the test screening, the teen eloquently expressed some complaints about the production, but it was her resolute ownership of the story and its characters - rather than her critical insights - that made Goodman sit up. The moviegoer in question was a 15-year-old Latina who attended a Los Angeles research preview of “Paranormal Activity 3” in 2011.
Paramount estimates that Latino ticket buyers accounted for about 11% of the domestic gross of the first “Paranormal Activity” film in 2009, rising to an estimated 19% for the last sequel (Latinos make up 16.9% of the U.S. Generally speaking, Latino moviegoers long have been supporters of horror movies, especially those with a supernatural twist. REVIEW: ‘Paranormal Activity: The Marked Ones’ has fresh frights The inspiration for “The Marked Ones” comes from both data and a single moviegoer. “And quality control is a really hard thing to keep up.” “Trying to keep interest in anything for this long is a real challenge,” said Adam Goodman, president of Paramount Film Group.
Paranormal Activity: The Marked Ones is currently available to rent/buy on Amazon Video here. Any initial intrigue that is developed with Jesse and his powers is quickly defused by flat scares and uninteresting plot development. Paranormal Activity: The Marked Ones is a slapdash attempt at connecting a stand alone possession horror film with the Paranormal Activity franchise. I won’t spoil it, in case you want to watch this film, but it is an attempt to do something surprising and novel that fails. Then, we get a final scene that is absurd in its abrupt turn. Everything conforms into chaos quickly and without coherence. The problem with this slow transformation is that it is accompanied with a rushed climax. In a grocery store, he starts a fight with a stranger, to the horror and confusion of his friends. Scenes depicting this gradual change are interesting. The film crosses paths with the other films in the franchise, but in ways that are so tangential that they are unrewarding, even to fans of the franchise.Īs Jesse’s body gets slowly taken over by this mysterious curse, he becomes more aggressive and less humane. The mythology behind the “marked ones” is nothing to write home about. Then, well, then everything goes downhill. That is, until they realize the dark secret behind the spell. Of course, the friends’ antics get old fast, as they have nothing worthwhile to motivate them. One scene involving a firecracker is particularly well-choreographed. Jesse and Hector play off of each other well, and even before Jesse is given his mysterious powers the chemistry between the two make their dumb activities fun to watch. The first half hour of this film is interesting. Through a game of Simon, he is able to communicate with some unseen being that answers his questions (except, of course, the question “are you good?”). Jesse soon finds that it is impossible for him to fall. When beat up by two thugs, an unexplained force protects Jesse by throwing the two assailants into the air. Over the course of the next few days, strange things begin to happen. They come across a journal of “spells,” which they use. After his neighbor dies inexplicably, Jesse and Hector break into her apartment to investigate. In The Marked Ones, recent high school graduate Jesse (Andrew Jacobs) and his friend Hector (Jorge Diaz) start filming their day-to-day encounters. As such, it is not to be confused with the upcoming Paranormal Activity 5: The Ghost Dimension. It is a spin-off of the franchise, its characters not directly involved with the rest of the series. Paranormal Activity: The Marked Ones is the fifth installment of the Paranormal Activity franchise, although it is not a direct sequel.
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